Yael Pachino Photography

Doing it All

“Outsource! Outsource as much as possible!” I’ve heard this in every podcast, read it in every book and found myself nodding my head as I agreed with this sentiment in every speech. To be the best and most successful entrepreneur you can be, you need to learn to outsource. You need to learn how to let go and allow the experts to take over. Learn how to acknowledge when it’s time to just hand all of your taxes to your Accountant, let the Graphic Designer actually design your logo and let the Bookkeeper keep your books.

Easier said than done my friends.

Hi. My name is Yael and I am a control freak. I mean… just ask Robert.

I love to be in control, especially when it comes to my business. It’s as simple as that. I love being the one who fixes the problem. The one who has her hand in every aspect of everything thing. And the one who can get it all done. But let’s be real, just because it’s what I want, doesn’t mean it’s what I need.

There are just things in business I will never understand well enough to justify doing it myself, no matter how stubborn and hardheaded I am. I am better off letting the professionals take care of it.

Whenever I finally release another aspect of my business to someone else, it feels like an epiphany.

There I was, sitting next to my dear friend Ilene of Design Options Group, as she pointed out everything I needed to do to make my online presence run a lot smoother. I was in awe of her knowledge and expertise. As she was explaining the difference between tags and keywords, I couldn’t believe I waited THIS long to set up this meeting. I couldn’t believe how much time and energy I spent researching and pretending like I knew what I was doing. I couldn’t believe I just didn’t let it go.

As I walked out of our meeting, I felt a weight off my shoulder. Ilene was going to take care of it. Ilene has got my back. And it was just one more thing that I know will be better off now that an expert is working on it. It’s one more thing I can take off my plate. It’s one less thing distracting me. Now, I get to focus even more of my time becoming the absolute best photographer I can be, and let’s be real, my clients deserve just that.

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