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Jewish Entrepreneur

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In todays world of glorified entrepreneurs, small business owners and collaborative work spaces, secret sauce is no longer just the hushed, untold ingredients Aunt Marge puts in her spaghetti, but its the question that keeps us, entrepreneurs, up at night and gets us out of bed early. What makes me different? What makes my company, my business, my brand, unique… What makes my clients connect with me? And what exactly is my secret sauce?

This question, this quest to find my secret sauce has been weighing on my mind a lot lately. Here I am, a 20something year old woman who loves her work, her clients and the energy that photography brings to the world. All I want to do is reach more people, photograph more beautiful events and help others document the most cherished moments of their lives. All I want is to capture emotion and love; but what is my secret sauce? What makes me the person who should do it? What makes me stand out and how, exactly do I figure what my thing is?

For weeks, months, even years, I have been trying to find the secret ingredient to the YPP’s Secret Sauce. I have asked my friends, gone on retreats, listened to seminars, read book after book, and I still cannot pinpoint what exactly it is that makes my brand unique. I couldn’t even begin to count the amount of times I have asked Robert to describe the YPP brand in three words or the amount of times I have texted Danielle with my latest perfect tagline.

As small business owners, we expect ourselves to have all the answers. I mean, it’s our own business right? We should know what’s best. But let me fill you in on a little secret… it doesn’t come easy. We spend hours upon hours researching, we seek out advice, we enlist our friends for help and we even figure out what we need to outsource. In the end of the day, owning a small business is an endless cycle of trial and error.

Today, as I was sitting in a seminar, listening to fellow entrepreneurs talk about their inspiring ventures, the question was asked… “So, Amy, what exactly is your secret sauce?” That’s when it hit me… Like all good recipes, you can’t rush it. You can’t force it. You have to keep trying different things, mixing in different ingredients and eventually, you will figure it out. Eventually, it will feel like you just stumbled upon gold. Eventually you will find the secret ingredient to your very, very secret sauce.

Happy searching my friends!

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Robert looked confused… He was sitting across from me at Gryphon Coffee when I opened this fancy box and pulled out a pair of beautiful pink wide framed glasses.

“Why do you have glasses?!” he asked. I smiled and slid them on to my face.

“How do I look!?” I responded as I posed across from him.

At six years old, all I wanted to do was be just like my big sister in every way. So, when my mom brought her home a pair of glasses, wearing glasses became a dream of mine… at six year old. A decade later, it was my biggest fear, and now another 10 years later, I am waiting for the day my eyesight gets fuzzy and I’m going to take the plunge and buy myself a pair of real glasses.

As a photographer, I log more hours behind screens than I care to admit. I’m either sitting behind my computer, trying not to slouch, smiling as I stare at my phone responding to Instagram comments or even looking at the preview screen on the back of my camera… I am always behind screens and I am horrified to think of what the blue light is doing to my eyes and should I mention how it’s affecting my sleep!?

That’s why, when I stumbled upon Klassy Glasses, anti-blue light lenses, I was totally sold. I mean, I’m not one to impulsively buy, but when I clicked the Klassy link, I couldn’t get to the checkout page soon enough. I literally could not resist. Being a photographer, and a human, my eyes are pretty damn important and I want to do everything I can to keep from harming them.

Five days later they arrived and I was giddier than a school girl eating an ice cream cone. I love my Klassy glasses, they work like a charm. They work so well that you can 100% see the color temperature change when you look at your computer and phone. The screens are just warmer. Your eyes are less strained and you can stare at a screen way longer with Klassy Glasses on. For most humans, this is amazing, for a photographer who is constantly adjusting the color temperature of her photos, not so ideal.

On the YPP Scale of Awesomeness, I would give Klassy Glasses a 7 out of 10. They are effective, helpful, relatively well priced and adorably stylish. The only issue is that I can’t use them for the bulk of my screen work, processing photos. And let’s be real, I spend a ton of time processing photos!

For now, my Klassy glasses will always be with me, I will wear them proudly as I blog, respond to emails, post and work on my invoices. Yet, as soon as the photo processing begins, those bad boys are coming off. Because, as I say, “anything for the photo!”



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Guys, I am lucky. As a small business owner, I don’t have the normal 9 – 5 schedule. I don’t have to be in a certain place for 40 hours a week. I don’t have to count my vacation days or call in when I’m sick. It is up to me to fit it all in, stay on task and never miss a deadline.

I like to consider my schedule flexible, yet consistent. That is why, all winter long, I had strived to get to City Fitness six times a week and always in the morning. It was great! I never had to wait for a bench. My favorite cardio machines were always available and all the dead lifting platforms were free. The gym was essentially empty, mine and one of my favorite places to be!

But winter has come and gone, the weather is nicer and the outdoor photography sessions are being booked one on top of the other! Being busy with what you love is the goal isn’t it?! It is a beautiful thing and I wouldn’t want it any other way!

So, when I found myself at the gym at 6:30pm, I was shocked. It was buzzing with people. As I waited my turn to use the Smith Machine, I didn’t let it frustrate me, (even though I am Type A through and through)! I actually took it as a win! I had spent that entire morning outside taking photos in the best city with the best clients! My afternoon was filled with coffee consultations and phone check-ins. If waiting for a machine at the gym was the worst thing of the day, I am insanely lucky. As I sat down on the Lateral Pull bench to work in an extra set or two, I kept my eyes on the Smith Machine and smiled.

Always keep your eyes on the prize. Never give up your goals. Go after your dreams and do it all!

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“All the kids are staying up as late as they can before they pass out.” Shana, my sister, WhatsApped me. I laughed when I read the message. There is nothing like staying up for Passover Seder when you are a kid. Drinking what feels like galloons of grape juice, smelling the bitter horseradish but not eating it, singing the dozens of songs we practiced and showing off the beautiful Hagadot (Seder Books) that we spent hours creating in school. It was our night to shine and I loved every second of it.

As I think about Akiva and Shmuel belting out the “Four Questions” on the top of their lungs, with their younger siblings trying to keep up and my sister and brother-in-law smiling,  I can’t help but feel an immense warmth and sense of pride. I find the whole Passover ordeal charming.  Don’t get me wrong, I know it is a lot of work. I know the cleaning can be overwhelming, the cooking can be challenging and the long nights can be exhausting. Yet, there is nothing like sitting around the Seder table, asking the same questions as every Jewish generation that came before us and eating the same Matzah as all the Jewish generations that will be coming after us.

Passover, in its essence, is a holiday for the children. It is here to teach the next generation our heritage. Teach them about the exodus of Egypt, the strength of the Jewish people and our ability to overcome obstacles. I never fully understood the power of this holiday until I witnessed my oldest niece, Shira’s, first Seder. The twinkle of pride in her eyes as she sang her songs, the happiness that washed over her face every time she answered a question correctly and the smile that shined through as she showed us the projects she made in school, finally made me see the incredible importance of this holiday. There is nothing like watching the next generation fall in love with your heritage and your traditions the way you did once upon a time.

This year, all the little ones will be in Israel (as they should be) but that doesn’t make Passover any less special. This year, Robert will be coming home with me. We will be surrounded by family and close friends, tradition and tons of wine. I couldn’t be more excited to share my favorite holiday with my favorite human. I could not be more excited to sit down and keep the Jewish Tradition alive for yet, another year.

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” I think I just got a minor concussion” I told Robert as soon as he picked up the phone.

“What!?”

I laughed at my ridiculousness.

“I sneezed as I was pulling the car door open and BAM, I smacked my head . Really hard!” Robert paused, and then burst into laughter.

I made a right turn onto Spring Garden and thought to myself,  I am totally fine. I was on my way to a wedding and couldn’t wait to capture all of the love and a small bump on my head was not going to stop me. “What is on your agenda for the rest of the day?” I ask Robert and with that, the topic was switched.

One wedding, two work outs and one headshot session later, I find myself sitting in my doctors office “I’m only here because my boyfriend was worried. I think I have a minor concussion, but I am totally fine” I explain to the doctor.

Twenty minutes later and a few sad attempts at balancing on one foot, Doctor Adams turns to me and says “Well, tell your boyfriend that you definitely have a minor concussion. So make sure you take it easy over the next couple weeks. In your free time, just sit and don’t do anything.”

In my free time?! That’s a funny one.

I pushed on the door to leave and the first thing I noticed was the bright sun setting. My eyes closed shut in pain and I felt a wave of dizziness wash over me. Ok, so maybe he has a point. I need to take it easy and give my brain the time it needs to heal, but how the heck was I going to do that?!  My week was packed and my todo list was growing longer and longer with every passing minute. Spring was just around the corner and I still had a few winter projects to finish up. This minor concussion was such an inconvenience.

An hour later. 

“What are you doing” Robert asked as soon as he walked in the door. He quickly turned off the lights and closed the laptop that was resting on my lap.

“I just have one more thing to finish up”  I open it up once again.

Taking it easy to me means not reading on my phone and maybe only answering emails once a day. Taking it easy to Robert means no screens, no gym and sitting on the couch at home with no lights on. I look up from my laptop and see a concerned Robert “Fine. I can finish this tomorrow.”

See, I am lucky. I have a boyfriend who is nothing like me. I mean, yes, we share the same political views and might check the same religious box on questionnaires, but he is totally the yin to my yang. When I want to get up and get my Sundays started at 6am, he reminds me to take a deep breath in and not over work myself. When I am trying to rush out the door because I don’t want to be late to a friend brunch, he turns the music up and moves his feet to the beat.  When I want to run to the next thing, he reminds me to walk and smell the roses. And when I want to just power through my minor concussion, Robert makes me take it easy and tells me that my work will get done once my brain is no longer mush.

I am lucky to have a best friend who is nothing like me. I am lucky to have a boyfriend watching out for me. I am lucky to have Robert taking care of me.

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With my photo gear rolling behind me and my coat unzipped, I take a deep breath in, it’s finally not insanely cold outside. Coming from me, that is no small feat. I hear a bird chirping from afar and I feel the sun shining strong above me. I smile. With the clocks moving an hour earlier this past weekend and with the fresh smell in the air, spring has almost sprung and it is a marvelous feeling!

Don’t get me wrong, I have thoroughly enjoyed the winter. It gave me a chance to reorganize, plan like no other, learn hard, network harder and meet the amazing couples I will be photographing this wedding season! And don’t even get me started on all the fun Robert and I have had! With all that being said, I am insanely excited for the change of season.

It means a lot more to me than simply the luxury of going outside without ten layers on or not needing to crank up the heat as soon as Robert walks in the door. It means that I made it. That Yael Pachino Photography had made it. I made it through the off season and business is still kicking. It means that bad weather and less outdoor sessions hasn’t knocked me down. It means that for the first time ever, Yael Pachino Photography made it from December to March without a supplementary income and I could not be happier. I thank god every day for the amazing companies and small businesses who had employed me over the years. Without part time jobs and the help of the wonderful community I have established here in Philadelphia, I could not be here. I could not have reached a point in my own business that allows me to put 150% of my time and effort into loving my clients, cherishing my product and growing my business.

Growing up, I always pictured myself having a steady 9-5 job. I wanted the stability. I wanted the protection. But as spring begins, I get to take a look at my life and I have never been so thankful that I didn’t fall into that lifestyle. I took a chance on myself and on what I love to do and I wouldn’t have it any other way. To be totally honest, I still day dream of having a 401K, pension and someone else to pay for my health insurance, that will never change, but nothing can replace the happiness, the fulfillment and the people that I get to surround myself with every day.

So, as I put my camera gear in the trunk of my car, hop in the front seat and get ready to head to the first wedding of the year, I turn the radio on loud and sing on the top of my lungs. Today, is a good day.

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“I figured I’d find you here” Ayelet said as she walked up the stairs of Cornerstone Grill & Loft. I was sitting at one of the High Tops in my black yoga pants and Cornerstone zip-up, wrapping silver-wear, getting ready to start my waitressing shift.

“Where else would I be?” I said as I smiled back at my best friend. She sat down next to me and we started chatting as if we were in my living room. To be totally honest, I think I spent more time at that college bar than I did in any of my apartments or classes through out my time during undergrad. From the first week I went to the University of Maryland, I was a Cornerstone waitress. I worked 6 to 7 days a week and gave it my all. Don’t get me wrong, my education came first, but nothing came above my studies and my bar.

Years later, I might not have the same job, but I still have that same ‘work comes first’ tendency and I find myself struggling with it every day. As you all know, I absolutely love what I do. It feels like I am making a difference. It feel like I am full-filling my destiny. I have the best clients in the world and I want to do everything in my power to serve them the best way I can. But at the same time, I have an incredible relationship with the sweetest man, 9 nieces and nephews that I adore in every way and friends who support me and love me even at my worst.  So, how do I balance it all? How do I put the computer away, my calendar down and switch my entrepreneur brain off?  How can I focus solely on the amazing humans that love me unconditionally? How can I do it all and still have time to go to the gym?

I am not going to lie, it isn’t easy. It is probably the one thing I struggle with the most on a day to day bases. But this year, I have made it my goal to find a way to balance it all and still get enough sleep.  Thank you to the book, “168 Hours: You Have More Time Than You Think” by Laura Vanderkam, I am changing the way I think about my time. Goodbye to the days where I hear myself constantly say “I don’t have enough time” and hello to the days where I admit to myself that if something is a priority, I will get it done. With that simple switch, I have found myself a lot less stressed, a lot more content and with way more time.

I know extra hours in the day aren’t magically appearing. I know that I still have the same amount of work to do. And I know that sometimes, I will feel overwhelmed with the amount of things I am juggling; but, when I focus on what I really want out of life, what means the most to me, I have found a lot more time and a lot more happiness. Of course spending time with my friends, family and my Robert are priorities. Of course, going to the gym and living a healthy life style are on the top of my list. And of course, serving my clients with my whole heart takes precedence. Now, all I have to do is fit it everything in to a 168 hours and that seems a lot more doable than the 24/7 mentality!

 

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“We might have to get a doubt-conversion .” My Mom announced as I kicked off my fake Uggs and put my backpack down from my long day of Jewish Day School.

“What do you mean?” I asked walking into the kitchen.

“Well, if I can’t find out who my birth-mom is… We don’t really know if I am Jewish which means you might not be technically Jewish and we will all need to perform a doubt-conversion.” My mom was on a mission. See, my mom is adopted and although her adoption was through Jewish Family Services, she never received any details.

My mom wanted to be 100% sure we were Jewish. We always thought we were. If I’m being honest, there was not a doubt in my mind that we weren’t Jewish. But with us girls getting older, a future-son-in-law and prospects of grandkids in the picture, my mom wanted to be more than certain.

“What if I don’t want to be Jewish?” I responded. My mom shot me a baffled look.  I was fifteen years old and fed up with my Jewish Day School. I was doing terribly in my Hebrew class, my Jewish Studies bored me, my teachers misunderstood me and I was sent to the principle’s office daily for wearing skirts that weren’t below the knee.

Over the next few weeks, I gave this some serious thought. I was raised in a Jewish Orthodox household. Everyone I knew was Jewish. Everywhere I went was Kosher. Even our gym was the Jewish Community Center. It was my entire life, but what if it didn’t have to be? What if I had the chance to change this part of who I was? What if, instead of struggling with who I was and what it all meant, I could start over?

A month later, we found out we were 100% Jewish and I thank God every day that I am. I look back on my fifteen year old self and laugh. Of course I love being Jewish!  Don’t get me wrong,  I struggled in high school with my religion. I struggled with not feeling the same connection towards Jewish Orthodoxy as my family did. I struggled with constantly hearing from others that “I was not like my sisters” or “I was the black sheep of the family.” The struggle was definitely real. But after years of searching and growing, I have left the hardships behind me and have allowed myself to fall deeply in love with my heritage. And you know what? I wouldn’t change it for the world.

I love my Jewish legacy. I love all the traditions that my Judaism has brought me. I love the connection that I feel with someone when they say “Hey, I am Jewish too!” I feel at peace as I watch Robert light our Chanukah Candles. I feel supported when I walk into Break the Fast after Yom Kippur and I feel encouraged by the incredible Jewish Communities that has been so welcoming and so loving in every city I have lived in.

To all those people who are battling with who they are, I just want you to know you are not alone.  Take a deep breath and give yourself time. You will figure it out. Just give it time.

x0,

Yael

Work With Yael

My mission is to not only craft images, but really celebrate the unique spirit of Jewish love. I'm here to honor our culture, capture the magic of your love, create family heirlooms for your future and do it all with a whole lot of heart and soul.