girl boss

In todays world of glorified entrepreneurs, small business owners and collaborative work spaces, secret sauce is no longer just the hushed, untold ingredients Aunt Marge puts in her spaghetti, but its the question that keeps us, entrepreneurs, up at night and gets us out of bed early. What makes me different? What makes my company, my business, my brand, unique… What makes my clients connect with me? And what exactly is my secret sauce?

This question, this quest to find my secret sauce has been weighing on my mind a lot lately. Here I am, a 20something year old woman who loves her work, her clients and the energy that photography brings to the world. All I want to do is reach more people, photograph more beautiful events and help others document the most cherished moments of their lives. All I want is to capture emotion and love; but what is my secret sauce? What makes me the person who should do it? What makes me stand out and how, exactly do I figure what my thing is?

For weeks, months, even years, I have been trying to find the secret ingredient to the YPP’s Secret Sauce. I have asked my friends, gone on retreats, listened to seminars, read book after book, and I still cannot pinpoint what exactly it is that makes my brand unique. I couldn’t even begin to count the amount of times I have asked Robert to describe the YPP brand in three words or the amount of times I have texted Danielle with my latest perfect tagline.

As small business owners, we expect ourselves to have all the answers. I mean, it’s our own business right? We should know what’s best. But let me fill you in on a little secret… it doesn’t come easy. We spend hours upon hours researching, we seek out advice, we enlist our friends for help and we even figure out what we need to outsource. In the end of the day, owning a small business is an endless cycle of trial and error.

Today, as I was sitting in a seminar, listening to fellow entrepreneurs talk about their inspiring ventures, the question was asked… “So, Amy, what exactly is your secret sauce?” That’s when it hit me… Like all good recipes, you can’t rush it. You can’t force it. You have to keep trying different things, mixing in different ingredients and eventually, you will figure it out. Eventually, it will feel like you just stumbled upon gold. Eventually you will find the secret ingredient to your very, very secret sauce.

Happy searching my friends!

“You look like you are struggling” Robert said as he watched me grab a water glass from the cabinet Monday morning. I turned around and gave him a blank stare. It took me a second to register what he was saying.

“Oh, I have a wedding hang over” I said matter of factly with my eyes half closed but a huge smile on my face. I ran over to my computer, which, if I am being totally honest was probably more of a slow walk than an actual run.

“Look!” I said as I pointed. “Doesn’t she look incredible!”

Robert let out a soft chuckle and shook his head at me. I am sure I sounded and looked like I consumed massive quantities of alcohol the night before, but in reality, it comes with the territory of being a wedding vender. It was the lack of water that was making me turtle like. I never remember to drink enough water! I am so consumed by photography, love and making my clients as happy as possible, that water is a complete after thought.

Even though my body was hating me, my mind and heart were still gushing over the love that I captured the day before. Robert gave me one more concerned yet, amused look “Make sure you nap today” he said and with that he hugged me goodbye and walked out the door.

I appreciated Robert’s attempt but I clearly did not plan on napping. I had too many photos to look at. Too many memories to swoon over. I am a wedding photographer for crying out! This is what I do and this is what I love! So, as I made my way back to my computer to select ten sneak peek photos to send to the latest YP newlyweds, I ignored my aching muscles and sore neck and just reminded myself to drink more water.

My 2019 wedding season has officially began and I could not be more excited and proud. No matter how hard it is to move, how busy my weeks get or how many times Robert tells me to “go nap,” I couldn’t imagine doing or wanting to do anything else with my life, aching muscles an all…

With my photo gear rolling behind me and my coat unzipped, I take a deep breath in, it’s finally not insanely cold outside. Coming from me, that is no small feat. I hear a bird chirping from afar and I feel the sun shining strong above me. I smile. With the clocks moving an hour earlier this past weekend and with the fresh smell in the air, spring has almost sprung and it is a marvelous feeling!

Don’t get me wrong, I have thoroughly enjoyed the winter. It gave me a chance to reorganize, plan like no other, learn hard, network harder and meet the amazing couples I will be photographing this wedding season! And don’t even get me started on all the fun Robert and I have had! With all that being said, I am insanely excited for the change of season.

It means a lot more to me than simply the luxury of going outside without ten layers on or not needing to crank up the heat as soon as Robert walks in the door. It means that I made it. That Yael Pachino Photography had made it. I made it through the off season and business is still kicking. It means that bad weather and less outdoor sessions hasn’t knocked me down. It means that for the first time ever, Yael Pachino Photography made it from December to March without a supplementary income and I could not be happier. I thank god every day for the amazing companies and small businesses who had employed me over the years. Without part time jobs and the help of the wonderful community I have established here in Philadelphia, I could not be here. I could not have reached a point in my own business that allows me to put 150% of my time and effort into loving my clients, cherishing my product and growing my business.

Growing up, I always pictured myself having a steady 9-5 job. I wanted the stability. I wanted the protection. But as spring begins, I get to take a look at my life and I have never been so thankful that I didn’t fall into that lifestyle. I took a chance on myself and on what I love to do and I wouldn’t have it any other way. To be totally honest, I still day dream of having a 401K, pension and someone else to pay for my health insurance, that will never change, but nothing can replace the happiness, the fulfillment and the people that I get to surround myself with every day.

So, as I put my camera gear in the trunk of my car, hop in the front seat and get ready to head to the first wedding of the year, I turn the radio on loud and sing on the top of my lungs. Today, is a good day.

“I figured I’d find you here” Ayelet said as she walked up the stairs of Cornerstone Grill & Loft. I was sitting at one of the High Tops in my black yoga pants and Cornerstone zip-up, wrapping silver-wear, getting ready to start my waitressing shift.

“Where else would I be?” I said as I smiled back at my best friend. She sat down next to me and we started chatting as if we were in my living room. To be totally honest, I think I spent more time at that college bar than I did in any of my apartments or classes through out my time during undergrad. From the first week I went to the University of Maryland, I was a Cornerstone waitress. I worked 6 to 7 days a week and gave it my all. Don’t get me wrong, my education came first, but nothing came above my studies and my bar.

Years later, I might not have the same job, but I still have that same ‘work comes first’ tendency and I find myself struggling with it every day. As you all know, I absolutely love what I do. It feels like I am making a difference. It feel like I am full-filling my destiny. I have the best clients in the world and I want to do everything in my power to serve them the best way I can. But at the same time, I have an incredible relationship with the sweetest man, 9 nieces and nephews that I adore in every way and friends who support me and love me even at my worst.  So, how do I balance it all? How do I put the computer away, my calendar down and switch my entrepreneur brain off?  How can I focus solely on the amazing humans that love me unconditionally? How can I do it all and still have time to go to the gym?

I am not going to lie, it isn’t easy. It is probably the one thing I struggle with the most on a day to day bases. But this year, I have made it my goal to find a way to balance it all and still get enough sleep.  Thank you to the book, “168 Hours: You Have More Time Than You Think” by Laura Vanderkam, I am changing the way I think about my time. Goodbye to the days where I hear myself constantly say “I don’t have enough time” and hello to the days where I admit to myself that if something is a priority, I will get it done. With that simple switch, I have found myself a lot less stressed, a lot more content and with way more time.

I know extra hours in the day aren’t magically appearing. I know that I still have the same amount of work to do. And I know that sometimes, I will feel overwhelmed with the amount of things I am juggling; but, when I focus on what I really want out of life, what means the most to me, I have found a lot more time and a lot more happiness. Of course spending time with my friends, family and my Robert are priorities. Of course, going to the gym and living a healthy life style are on the top of my list. And of course, serving my clients with my whole heart takes precedence. Now, all I have to do is fit it everything in to a 168 hours and that seems a lot more doable than the 24/7 mentality!