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Hi! I'm Yael

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Rom Coms got nothing on these stories!

I love ALL love stories, so I can't choose favorites, but check out some of my most recent ones!

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best of weddings 2020
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In todays world of glorified entrepreneurs, small business owners and collaborative work spaces, secret sauce is no longer just the hushed, untold ingredients Aunt Marge puts in her spaghetti, but its the question that keeps us, entrepreneurs, up at night and gets us out of bed early. What makes me different? What makes my company, […]

Personal

June 20, 2019

The never ending quest for secret sauce

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Robert looked confused… He was sitting across from me at Gryphon Coffee when I opened this fancy box and pulled out a pair of beautiful pink wide framed glasses. “Why do you have glasses?!” he asked. I smiled and slid them on to my face. “How do I look!?” I responded as I posed across […]

Personal, YP Life

June 7, 2019

Keeping it Classy with Klassy Glasses

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I am currently sitting on the porch of our Airbnb located in the heart of Jerusalem, Israeli music is flowing from the cafe downstairs, the chatter of birds are chirping around us, I can still feel the buzz of the Israeli Shook and Robert is taking a cat nap inside. This weeks tip of the […]

Personal, tips, Yp wedding tips

May 21, 2019

Yael’s Tip of the Week vol. 37: Remember to Breathe

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“You look like you are struggling” Robert said as he watched me grab a water glass from the cabinet Monday morning. I turned around and gave him a blank stare. It took me a second to register what he was saying. “Oh, I have a wedding hang over” I said matter of factly with my […]

Personal, words of the week, YP Life

May 2, 2019

The day after…

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” I think I just got a minor concussion” I told Robert as soon as he picked up the phone. “What!?” I laughed at my ridiculousness. “I sneezed as I was pulling the car door open and BAM, I smacked my head . Really hard!” Robert paused, and then burst into laughter. I made a […]

Personal, words of the week, YP Life

March 21, 2019

Guys…I got a mild concussion

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With my photo gear rolling behind me and my coat unzipped, I take a deep breath in, it’s finally not insanely cold outside. Coming from me, that is no small feat. I hear a bird chirping from afar and I feel the sun shining strong above me. I smile. With the clocks moving an hour […]

Personal, words of the week

March 13, 2019

What this Spring Means to Me

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“I figured I’d find you here” Ayelet said as she walked up the stairs of Cornerstone Grill & Loft. I was sitting at one of the High Tops in my black yoga pants and Cornerstone zip-up, wrapping silver-wear, getting ready to start my waitressing shift. “Where else would I be?” I said as I smiled […]

Personal, words of the week, YP Life

February 27, 2019

What I Struggle With Most: The Truth about Being an Entrepreneur

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Photo credit: Rachel Abramowitz     This Monday I did something I never thought I would ever do… I was a guest on a podcast called “Nothing Nice to Say!” There I was, sitting across from a video camera with a podcast host on each side of me. I was wearing headphones that were a […]

Personal, words of the week

February 8, 2019

Why I love being a Millennial

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